The Summer of Boho-Chic Is Here

Boho chic, as this phenomenon came to be known, is a lot of things: It’s an undone, laid-back kind of cool, and while some would argue that it’s never exactly gone away (female-helmed labels from Isabel Marant and Ulla Johnson to Zimmermann have been riffing on this vibe for years), two decades after Sienna and Kate and all the rest, it’s back in full force, led by Chloé designer Chemena Kamal i.


The queen of boho dressing, Sienna Miller. Sported the trend head-to-toe at the 2024 Fall Winter Chloé show from Chloé!

Sienna Miller almost single-handedly reinvented boho back in the summer of 2005, bursting onto our fashion radar with her hippy, deluxe look. Since then she's polished up her act and her wardrobe is now full of the kind of très chic separates and red carpet dresses that every girl wishes for.

Nobody knows better than Chemena Kamali the spontaneous feeling of It-ness that belongs to the female-centric Chloé philosophy; a power recharged through so many generations since the house was founded in the 1950s.

Chloé Fall Winter 2024 gives us a ‘Intuition’ collection.

“I think there's this connection where today as a woman you need to be able to follow your intuition and be yourself. It’s very much about an intuitive way of dressing, about lightness, movement, fluidity and emotion. I also, love the power of nostalgia; where you go backwards, you go forwards—you also think of today and what women want to wear now.”

 - she says in a interview with Read Mark Holgate’s for Vogue. 

become boho-chic