
ANNI LU
ANNI LU jewelry is playful, colorful, and effortlessly stylish. Inspired by ocean waves and dreamy destinations, each piece is designed for mixing, matching, and embracing a carefree spirit. Founded in Copenhagen in 2013 by Helle Vestergaard Poulsen, the brand honors her late mother, Anni, and daughter, Luella. ANNI LU brings joy, creativity, and adventure to every piece.