Brand Focus: Aiayu

 Aiayu believes in making fewer, high-quality things – to help you buy less and choose well!


Aiayu has a deep commitment to timeless design, always striving to create the best possible version of each product, to ensure you will use and love every item for years to come.


Aiayu searches the world for nature’s best materials – like Eri silk, llama, yak, & Sartuul wool – which support small family farmers, nomadic herders, and sustainable producers doing things differently.

They do not believe that plastic belongs on our skin, and over 98% of their  collections are synthetic free. Essentials made from natural materials feel better, inspire care, and can be responsibly disposed of at the end of their life.


Aiayu aw23

The Gentle Long Sleeve is a classic basic top with a round neck, straight fit, and slim hems. Made for year-round layering. 


Our ‘Gentle’ programme is a collection of delicate basics made from nature’s finest fibers. These pieces are crafted in a luxurious blend of cotton and cashmere, merging the softness, warmth, and unique breathability from each fiber into an exclusive every product that can be worn for years and years. 




The Gentle Tank has a classic tank top fit with broad shoulder straps, slim hems, and a round neckline. A versatile everyday luxury product made to be worn on its own or as a soft, thermoregulating layer. With 90% cotton and 10% cashmere! 


The Carl Knitted Sweatpants and April Knitted Sweatshirt are made in a soft and durable cashmere and wool blend, the Carl sweatpants have a relaxed shape with classic sweatpant detailing. Features a drawstring waistband and elegant tapered legs for a casual look. Finished with wide ribbed hems at the cuffs. 

The April Knitted Sweatshirt has a classic fit with a crewneck, rib detailing, and a relaxed, slightly cropped fit. 

Exclusive socks in a flexible rib knit made from a highly durable and wearable llama wool blend. Thermoregulating, soft, and luxurious with a practical rib detail for a flexible fit. 

Exclusively available in a 100% undyed color range that is natural to the llama. 

Aiayu: home

We also love our selections of Aiayu Home! Towels and their pure cotton blanket are the perfect gift to yourself or to someone you love! 

Aiayu towels are made in a unique composition that merges soft, GOTS-certified cotton with exceptionally absorbent and durable linen

Oversized blanket in a pure, undyed cotton quality - 100% organic luxury. The throw has a waffle-like, textured feel with a comfortable weight - ideal for layering during all seasons.