Brand Focus: YUZEFI
Founded by London-based designer Naza Yuzefi, YUZEFI is known for its sculptural shapes, bold use of color, and playful yet luxurious aesthetic. With a background in fashion design and an eye for architectural detail, Naza creates pieces that feel both contemporary and timeless. A balance that makes every bag the ultimate gift this season. Den Dama was the first store in Scandinavia to carry YUZEFI, proudly introducing our customers to this modern icon of craftsmanship and creativity.
The best seller: Large Mochi Bag
The Large Mochi has quickly become the bestseller, loved for its sculptural shape and effortless sophistication. Crafted from supple Italian leather and handmade in Spain, it embodies the brand’s signature balance of structure, softness and also very timeless.
The Large Mochi is instantly recognizable by its signature knotted straps. A detail that has become part of YUZEFI’s design DNA. The knots aren’t just for show; they can be adjusted to wear the bag on the shoulder or by hand, adding both style and function. Together with the bag’s soft folds and sculptural shape, the knots give the Large Mochi its playful yet sophisticated look.
With room for everything from daily essentials to a laptop, it’s a piece that’s as practical as it is beautiful. This season, the Large Mochi stands out as the ultimate gift this year!
Explore Yuzefi PreSpring26 - Coming soon to Den Dama
And soon... The popular Mochi now comes in XL size.
A bold new dimension to the classic silhouette. With the same sculptural curves, signature knotted strap and soft leather folds that made it a bestseller, the XL Mochi elevates it further with extra space and presence. It’s the perfect “go-big” upgrade for someone who loves style and functionality.
