New Brand Alert: Maria Nilsdotter
Founded in Stockholm in 2007 by Maria Nilsdotter; the designer offers modern heirlooms in precious materials, aspiring to tell stories through each piece she creates. With a rare approach to design and jewellery making, Nilsdotter’s work evokes an enduring beauty with the ability to transcend generations and trends. Her pieces express a universe inspired by the often-melancholic Nordic natural landscape and folklore mythology, filled with wondrous creatures, gothic undertones and fantastical storytelling.
Their jewellery is brought to life through expertise and traditional craftsmanship. The collection encapsulate exceptionally sculpted rings, earrings, bracelets, and necklaces — made in precious materials; 925 sterling silver and 18k gold, adorned with pearls, diamonds and gemstones!
She perceives jewelry as a form of art, allowing for the creation of miniature worlds and narratives. Nilsdotter believes that jewelry carries a unique kind of magic, often reminding individuals of significant people, events, or personal qualities they wish to highlight. This perspective underscores the intimate and personal nature of wearing jewelry.
Nilsdotter's designs are heavily influenced by a mystical, mythical fantasy world, with inspirations drawn from Norse mythology and her Swedish heritage. This fascination with mysticism and mythology is evident in her collaborations with the Astrid Lindgren Foundation. She has launched collections inspired by Lindgren's works, including "The Brothers Lionheart" in 2018 and "Pippi Longstocking" in 2020, with an upcoming collection based on "Mio, My Son."
In October 2022, Nilsdotter introduced a jewelry collection inspired by tarot symbolism, accompanied by a tarot card deck she illustrated herself. Each piece in the collection represents a specific tarot card, reflecting her deep appreciation for storytelling and the mystical aspects of human experience.
Throughout her career, Maria Nilsdotter has maintained a distinct identity by focusing on her unique vision rather than following industry trends. Her dedication to storytelling, craftsmanship, and the exploration of mysticism continues to resonate with a broad audience, establishing her as a notable figure in contemporary jewelry design.
