New Brands Launching this Spring

Let us introduce you to the new brands launching at Den Dama this spring!

These are the new up-and-coming designers and brands we are loving at the moment



Haikure is an Italian denim brand devoted to producing minimalistic and sustainable clothing from raw and organic materials.

The name Haikure embodies this as it comes from a union of the Japanese word 'haiku' and the endings of the words that are the brand's mantra; nature, pure and future.

Haikure has become a fashion favorite at luxury multibrand stores and fashion IT-girls around the world.

MOA Concept

MOA Concept is a lifestyle brand based in Florence that combines product design and quality with social and environmental friendliness, focusing on art and creativity.

Dragon Diffusion

Handcrafted using traditional basket weaving techniques, each piece takes several days to create and the result is both beautiful and unique.


Established in 2020, Éterne was founded by stylist Chloé Bartoli as the go-to destination for timeless and seasonless essentials.